01 / 11
Announcement animation
The main announcement video. I illustrated and animated every custom asset, taking cues from Mario Kart 8 to give the marathon a playful, high-speed identity.
ACM Marathon 2025
A Mario Kart 8-inspired identity for the ACM PSUT 2025 Coding Marathon, a competitive programming event. I created the branding, animation, print pieces, and videos behind a campaign that set new records for engagement and turnout.
Deliverables:
- → Event Branding & Logo Adaptation
- → 2D Animation & Asset Illustration
- → Video Direction & Editing (Interviews & Event Reel)
- → Print & Swag Design (Badges, Problem Set, Stickers, Cheques, Glasses)
- → Social Media Marketing
02 / 11
Logo adaptation
The official ACM PSUT Coding Marathon logo, adapted with a Mario cap to fit the Mario Kart 8 theme. It became the anchor for every asset in the campaign.
03 / 11
Committee badges
Front and back badges for the organising committee, styled to match the game-inspired identity. They made the team easy to find throughout the marathon.
04 / 11
Badges on the day
Committee members wearing the badges alongside the custom glasses I designed for the event. Together they turned the team itself into part of the theme.
05 / 11
Problem set cover
The cover of the marathon's official problem set. Even the contest material in competitors' hands carried the Mario Kart look.
06 / 11
Winners' cheque
An oversized winners' cheque inspired by the Nintendo Switch. It gave the top teams a prize moment that fit the theme perfectly.
07 / 11
The cheque in use
Winning teams on stage with the finished cheque. It became a highlight of the event photos and social posts.
08 / 11
Marathon recap reel
A fast-paced reel I filmed and edited, capturing the attendees and the atmosphere on the day.
09 / 11
Sticker
An illustrated sticker of two students in Mario caps, handed out as event swag. It captures the playful, competitive spirit of the marathon.
10 / 11
Track asset
A Rainbow Road-style track I illustrated for the announcement animation. It's one of the custom assets that brought the Mario Kart 8 world to life.
11 / 11
Big Tech internship stories
A video I directed and edited featuring students discussing their internship journeys with Big Tech companies, extending the event's coverage beyond the marathon itself.